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Paid First: A Growing Trend in Creative Ventures

March 28, 2011

I’ve written about the work of Spot.us, and we recently read about Robert Greenwald’s call for funding to create a new documentary. With the help of the internet, it’s become easy for creatives to pitch ideas directly to consumers. Without media heads acting as gatekeepers to the audience, there’s been a lot of content created that may not have been possible before. The stories I linked at the beginning of this post are two examples, but there’s another, Kickstarter.

Kickstarter makes it easy for creatives of all mediums to pitch ideas to the masses and raise funds. The ideas range from films to photo projects. Even software pitches have proven incredibly successful. For journalists looking to create something new and different, it’s a great platform to try to raise funds.

What Kickstarter provides is a community looking to fund projects. For many people, it’s hard to find those with money. Kickstarter gathers those people and shows them what you are trying to do.

As college students with little to no disposable income, I believe it’s important to be aware of the options available for funding projects. As we find our own pet projects, Kickstarter may be the place to start looking for funds. With a community of small donors as funders, it leaves us working for the audience instead of individuals able to tighten the purse strings.

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